Its location at the cross roads of Asia, Africa and Europe lends to its crucial role in business dealings in the region. The city is located midway between the Far East and Europe, which makes for easy accessibility. London is seven hours away, Frankfurt six, Nairobi four and Hong Kong eight. Over 120 shipping lines and 107 airlines connect the city to over 160 global destinations.
Dubai’s luxurious airport, world-renowned duty free, award winning airline - Emirates and creation of a second airport, which will be the largest in the world, has established its position as a forerunner in the field of travel.
In Dubai, traditional Arabic hospitality enhances its world-class service industry.
Tourists are free to enjoy a great number of activities as Dubai has beautiful beaches, a wide selection of water sports and exciting desert safaris. A renowned shopping destination, Dubai hosts the world’s only yearly shopping festival, and is home to some of the largest and most luxurious malls in the world. International sporting events such as the world’s richest horse race - the Dubai World Cup, the Dubai Tennis Championship and the Dubai Desert Classic have also put the city on the world sporting map.